We flew home…put up signs, had a Facebook group put together, and it was on. We called everyone we knew to join the search. And, at one point, they said they had stopped looking. We trusted that the facility would find him quickly. What? That sounded nothing like Digger…and how is that even possible? He would have broken all four legs! He doesn't even jump on our couch at home. He went crazy, bit a handler, and then, in one motion, turned, scaled an 8-foot fence, landed on the other side, and took off. Right at the entrance of Disneyland, Frozen’s “Let It Go” blazing through the park speakers, my phone rang. A sweet, 45-pound, docile beagle-shepherd mix. Before we left, we boarded our boy, our dog, Digger at a local boarding facility. We took a family vacation to the “Happiest Place on Earth”, aka Disneyland. The opposite of transparency: it’s what happened eight years ago today and turned my family’s life upside-down. And the person that signed the contract probably isn’t even the one responsible for the renewal. Nobody remembers your auto-renewal language. And even worse - they aren’t recommending you to anyone! Bravo!īut you just cost yourself a pile of potential customers you’ll never know even existed because that one customer you just hoodwinked? They’re telling their peers. This isn’t just a B2C thing! I’m seeing this throughout the B2B world. They replied within an hour with the equivalent of “too bad. I searched for a phone number - none to be found, but there was an email form. The subscription is still active! Apparently, my cancellation didn’t take. Totally aggravated, I immediately went to the website. Last week, three months later, another bottle of shampoo and conditioner arrived, and our credit card was charged again. Once logged in, finding the place to cancel was, as my son commented, “like finding the Ender-dragon in Minecraft”. Since it had been probably a year since we signed up, we had no idea what the password was. Not making the conscious connection between her no longer using it and the subscription, another bottle of shampoo and conditioner arrived, and our credit card was charged. Well…it was a good idea until my daughter was no longer using it. Good idea! They pay you in the form of a discount in exchange for a predictable commitment. You can specify how often you want it, sign up, and get a healthy discount for doing so. The website where my wife orders it from offers a subscription. There’s a special shampoo my daughter loves.
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